Google Panda & Penguin Introduction
Have you been hit by the Google Panda or Penguin algorithm? Or any other Google algorithm updates?
You can find out if you have been hit by a Google quality algorithm by viewing your Google analytics traffic by volume, monthly and look for any sharp drops in visitor numbers.
This indicates that you will have dropped in SERPs on that day. To discover what has happened and why you were penalised, look for an update that corresponds with that date here.
Usually the SERP’s results show the largest drops for the search terms linked to the most. We use the free back-link analysis tool at majesticseo.com to see which search terms are being used in anchor-text.
Linking Profile
The keyword density for each keyword link needs to be lower than 5%. The majority of your back-link structure should be made up of Brand links, URL links and junk links.
Your registered company name or website name are good examples of what to use for Brand links. Keep your links looking natural by using a mix of URL variations.
Focus on creating links from websites that all have different IP addresses as these will help your rankings a great deal. Themes sites are valuable linking resources for you.
The sites that link to sites linking to you are measured by Google, for this reason, look for a good ‘trust’ score for your linking. Build back-links from website pages with back-links.
Link Farms
Never use automated backlink networks to create new links because the links will not be premium quality and you’ll eventually be penalized for using them.
On-Page SEO for Penguin
On-page keyword density is is vital for good rankings and for your main keyword or phrase, shouldn’t exceed 2 – 3%. Adding a link to a .gov or .edu site from your content will enhance your domains ‘quality score’.
Quality and Quantity of Web Content
High-quality valuable content is king. It also needs to be unique, and produced to a high standard.
Creating text links from keywords in your content to related content on other pages or to external sites is a good SEO practice.
If your site isn’t optimized for portable devices, phones and tablets then Google will exclude you from all the searches on those devices. That means over 50% of all your potential traffic will never find you. Test your mobile site version here for Google friendliness.
Guarantee that you rank in mobile search with a fully responsive mobile friendly web design and maximise your visitors.
How to Use Media
Separate any large blocks of text that you have on your pages with suitable pictures. You can also use videos to increase the time that people spend on your website. Images on your page should contain unique ‘alternate text’.
If you have more than one image on a page then the alt text should be different for each.
Quality content should be spelt correctly and be grammatically correct. For this reason, always use a spell checker on your content before you publish it and re-read everything you write to minimize errors.
Should you be writing new content or re-writing existing page content, you should try to write a minimum of 500 words per page as this is proved to be beneficial for good serps.
If you write interesting content that people spend time reading then you will be rewarded in search. Google wants to send new people to the sites with the best content, so make your content as ‘sticky’ as possible. your on-page content.
The process is called latent semantic indexing and lets you write much more natural text without the need to keep repeating your most important keywords in order to rank for them.
Best Use of Metatags
Check your meta description tags in Google webmaster tools because duplicate meta tags on two or more pages can lead to a ranking penalty.
Each page should have it’s own bespoke meta-tags. Meta description tags are frequently used under your page title in the search engine results and so are an important part of your SEO campaign (not sure what your campaign should involve? Ask deehoseo.com for an SEO review and develop an SEO plan that works.
A compelling description tag will increase the amount of clicks you receive which will improve your user engagement score in Google.
Your site content
Google measures the page load speed of all the websites in its index. If your site loads too slowly then you will be demoted in Google’s results, so test your load speed here.
Bounce rate is a measure of the amount of your visitors that click the back button rather than engaging with your content.
You require a bounce rate of 55% or less to rank well in Google. Higher rates will incur a ranking penalty.
Page Views
Improving the average page views per visitor will improve your search engine rankings because Google uses average page views as an indicator of site content quality.
Your Google rankings are affected by how long visitors spend on your web site.
The longer your average site visit, the higher your Google quality score is considered to be. Longer visits to your website are considered to indicate quality content.
Google is looking for quality content, so keep visitors as long as possible.
If you want to learn more about the requirements you need to fulfil to rank first in google, ask Dave Holland, CEO of Deeho Limited and one of the leading optimization consultants in the UK.